Anne Torreggiani
Anne is founder and Chief Executive of The Audience Agency, the UK national charity for public engagement with arts, museums and heritage, increasing the reach, relevance and resilience of the sector.
As a curious individual with interests in creativity, learning, policy, social justice, business, research and tech, she is uniquely spoiled in this role which has enabled her to dabble in each and build a network of inspiring colleagues along the way. Anne has been influential over three decades, improving practice and advocating for people-centred change in the cultural sector. Prior to Audiences The Audience Agency she was director of marketing and audiences with numerous UK cultural organisations, and then a consultant.
The Audience Agency is a specialist research agency funded by Arts Council England, Arts Council Wales and Creative Scotland to deliver “Audience Finder”, a world-first platform sharing visitor data between 1000 cultural organisations, providing analytics and a wealth of insight about engagement nationally. It is now being piloted in 3 more countries, the first step in an international learning alliance powered by the platform.
Anne is a specialist in audience strategy and research, trends and patterns of public engagement across arts and heritage. She has a special interest in the use of data and digital especially for better access to arts and heritage, increased participation and cultural democracy. Linked to this, she has developed a particular focus on human centred design as a path to innovation. She has devised numerous resources and leadership programmes exploring these areas and is a regular commentator and speaker – including a column in Arts Professional - in the UK and internationally. She continues to practice as a facilitator and adviser for a diverse range of cultural agencies, funders and organisations.
She is the Co-Director of the new Centre for Cultural Value, funded by the AHRC and based at the University of Leeds. She is also an experienced trustee having served on many steering groups and boards, currently of Tamasha, the leading diverse-led theatre company, and Situations, celebrated for curating extraordinary public art.